Well-designed online courses will strive for clarity and efficiency, both of which can be achieved through well-constructed rubrics and/or grading criteria.
Using a new, different grading criteria for every assignment keeps students guessing and focused on points or changing requirements. In contrast, intentional, repeated use of a common rubric or criteria in a course can relieve students of structural stress and free them to focus on content learning.
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ITS has helpful articles related to creating and using Rubrics and Grading Guides in Confluence.