Directional Signage Guidelines

Directional Signage Guidelines

Bethel
 University 
Guidelines
 for
 Posting
 Directional 
Signage 
on
 Campus

Many
 guests 
who
 are
 not familiar
 with 
Bethel’s
 parking
 lots
 or
 buildings visit our
 campus for
 conferences, 
meetings, 
and 
other
 events.
 For
 Bethel‐sponsored
 events, 
it 
is
 the
 responsibility 
of the
 event 
owners to 
provide 
directions 
or 
directional
 signage 
for
 their
 off‐campus
 guests
 so 
they
 do
 not get 
lost. 
For 
rental 
events, 
it
 is 
the
 responsibility 
of 
Conference 
Services
 to 
provide
 this.
 Providing
 adequate,
 clear 
directions 
or
 directional 
signage 
is 
essential 
in 
setting 
a
 welcoming
 tone
 and
 preventing 
anxiety 
and 
frustration. In 
some 
cases, 
specific 
directions 
can 
be 
communicated 
over
 the
 phone
, 
mail
 or 
email. 
A
 helpful 
reference 
for 
guests 
is
 the
 Maps 
&
 Directions 
link
 at
 the 
bottom 
of 
the
 Bethel
 home page
 or
 its
 print
 version (the
Bethel
Campus
Guide); these
 resources 
include
 maps 
and
 driving
 directions.
 In
 other
 cases,
 especially 
for
 large
 groups 
of guests, 
it 
is 
necessary
 to 
provide 
exterior 
and/or 
interior
 directional
 signage
 once
 guests
 arrive
 on 
campus.


Exterior
 directional
 signs can
 be 
posted 
in 
kiosks
 along
 Bethel
 Drive
 to 
direct
 guests to
 the
 appropriate 
parking
 lot.
 To
 request 
exterior
 signs 
for
 an 
event,
 conference, 
or
 meeting, print
 and
 complete 
the 
Exterior 
Sign 
Request
 Form
 available 
on 
the 
Communications 
and 
Marketing
 webpage
 and
 send 
it
 to
 Event
 Services
 at
 least
 one 
week 
before 
the
 event.
 A
 budget 
number
 is 
required to
 cover 
the
 cost
 of 
printing 
these 
19
x
31” 
signs. Exterior
 signs 
are
 recommended
 for 
large 
groups
 (>50) 
of
 off‐campus
 guests
 who
 are
 not 
familiar
 with 
the
 campus. Interior
 directional signs can 
be 
posted 
in 
hallways 
to
 guide 
guests
 to 
a 
particular
 campus
 venue once 
they
 have
 stepped
 inside
 a
 campus 
building. Directional 
signs
 do 
not 
follow
 the 
same policy
 guidelines 
as 
posters 
that 
advertise
 events
 or
 programs
.  
Signs
 that 
advertise an event or program can 
only 
be
 posted
 in 
certain 
approved 
locations;
 directional
 signs
 need
 to 
be 
posted
 along
 the
 walking 
route 
to 
a 
particular 
venue.

Bethel 
guidelines 
for 
posting 
interior 
directional
 signs.

• Directional
 signs 
must 
be 
computer
 generated 
and 
printed 
on 
8½
x
11” 
paper.
 They 
can not 
be
 handwritten.


• All
 signs must 
be 
stamped,
 dated,
 and 
approved 
before
 they
 can 
be 
posted.
 Event
 Services, CAS
 Student 
Life, 
CAS 
Admissions, 
CAS
 Academic
Affairs,
 the
 CAPS/GS
 Office, 
and 
Seminary 
Student
 Life 
have
 stamps and
 approval
 rights.
 Bring
 your 
signs 
to 
  one
 of 
these 
offices 
for
 approval
 before 
posting. 
Posted
 signs
 that
 are
 not stamped 
will 
be 
taken
 down.

• Directional 
signs 
are 
to 
be 
posted 
for
 the 
shortest 
length
 of 
time
 required. 
In 
other 
words, 
they
 should
 be 
posted
 the
 day 
before
 or
 the 
day
 of
 the
 event. 
The
 event
 owner 
is
 responsible
 for
 removing 
the 
signs 
immediately 
after 
the
 event 
or
 on
 the
 following
 day 
at
 the 
latest.

• Similarly, 
event 
owners 
should 
use 
the 
fewest 
number 
of
 signs
 required
 to
 clearly 
direct 
their
 guests 
to 
the 
venue. 
Signs 
are
 needed 
at
 turns, stairs/elevators, hallway 
junctures,
 and
 periodically 
along 
long,
 straight
 routes.

• In 
determining 
the
 walking
 route,
 event 
owners
 should
 consider
 the
 needs
 of 
guests 
who
 may
 prefer 
or
 require 
an 
elevator 
route.

• Signs 
cannot
 be
 posted 
on
 these
 surfaces:
 white
 art
 walls 
in
 Brushaber
 Commons, donor
 walls, railings, or floors.